B2B case study · 2024 to now
iker: woodworking manufacturer
Build brand image, recognition and trust for iker within this B2B segment, and generate a pipeline of qualified partnership leads.
- Targeted views
- 1.2M+
- Warm contacts
- 100
Target audience
Construction companies, interior designers and developers: decision makers in the B2B segment with project checks from $100K+.
Task
Build brand image, recognition and trust for iker within this B2B segment, and generate a pipeline of qualified partnership leads.
Our work
Full-cycle marketing built from zero: strategy across Instagram, TikTok, YouTube and the website, content production, and a podcast for interior designers and construction companies. Ongoing systematic work: analysis, hypotheses, monthly adjustments, tracking how perception shifts among decision makers over time.
Results
Over 1.2 million targeted views. A list of 100 warm contacts, including construction companies. Interior designers and developers now know and trust the brand, with a shorter sales cycle on high-value projects.
We keep working with iker today. On request, we'll share the factory director's contact so you can hear first-hand what working with us is like.
Next step
Thinking about the region?
The Pilot month answers the question from inside the country: demand check, distributor map, first outreach, a written go or no-go read.