Monthly format · From month 1
Local digital presence: what a distributor checks before answering
A distributor opens your site before replying to an email. If it is in English only and shows no pricing logic, terms or certificates, the distributor has nothing to reply to. We build the version a buyer here can read and a search engine here can find.
For whom
For every brand in the monthly format: built in month one, then kept up. If you already sell here with a translated site, month one rebuilds it for the local buyer.
What gets built
- A landing page or site in Russian on your own domainpricing logic, distributor terms, certification documents, analytics
- Search optimisation for Google and Yandex, and a structure that AI search can read
- Content in Russianproduct video, photo, B2B materials, the documents a buyer asks for
- Social channels where the buyer scrollsInstagram, TikTok, Telegram; VK for Russia
- Search and social advertising from month two, with a first campaign in one or two countries
- Listings on the platforms where suppliers are searchedsatu.kz, flagma, europages and sector catalogues
How it goes
We list the questions a distributor asks before a call: terms, volumes, lead times, certificates, who else buys. The page answers them in order.
Shooting on site or from your material; copy written in Russian, not translated. The tone matches how business is done here, not a brochure.
The site and the channels go live by the end of month one. Search advertising starts on the first day of month two and shows which queries bring inquiries. The structure is set up for Google, Yandex and AI search.
From month two the content keeps coming: cases, answers, the material the sales conversation needs next.
What you keep
- The site and its domain, the analytics, the accounts
- All content and material, with the rights
- The channels, ready to be run by you or by us
Price
Included in the monthly format
The first version goes up in month one of the monthly format; production, channels and advertising keep running from month two.
Questions
Your site answers the questions of a buyer at home. Before a call, a distributor here looks for terms, volumes, lead times, certificates and who else buys from you. A translation does not add those answers; a local page gives them in order.
Negotiations, specifications and contracts with distributors across the region are written in Russian. Kazakh and Uzbek matter for consumer-facing content and we add them where the product needs it.
Related
- 50msall it takes to judge a homepage, before a word is read. Lindgaard, 2006
You already have a site. Do you need a new one for the CIS or Central Asia?
Read next - 10channels a B2B buyer touches before a deal, double the count in 2016, McKinsey
First time at a trade show in a new region, and they already expect you
Read next - $47BUzbekistan's imports in 2025, up 18.5% in a year. National Statistics Committee of Uzbekistan
Uzbekistan: $47 billion of imports in 2025, 18.5% more than the year before. How to test demand for your product without leaving your country
Read next
Other services
Monthly format, from $10,000 a month
- 01
Month one: setup
The month we build everything: a site in Russian, the company profile, social accounts, SEO, the marketing strategy, a first read of demand and competitors, photo and video. Ads and outreach switch on in month two. Part of the monthly format, from $10,000 a month.
- 02
Promotion and distributor outreach
From month two everything goes live: posts, ads on social media and in Google and Yandex search, mailings, cold outreach to distributors, inquiry handling and negotiations, a report every month.
Other formats and additional services
Distributor search for a fee and a percentage
We find distributors and buyers for you: we write to them in Russian, screen the replies and interpret in the negotiations. Month one: a fixed $2,200 plus a percentage of orders; after that, the percentage only, on every paid order from the buyers we brought.Your team at the trade show
We work your stand: a team that knows your product, talks to visitors and the right distributors in Russian, with an interpreter, a contact register and follow-up after the fair. From your side, one representative.Additional services
Influencers, corporate film, podcasts, office search in Almaty and a vetted contractor network, when a project calls for them.Next step
Thinking about the region?
Three ways to start: the monthly format, distributor search for a fee and a percentage, or our team at your trade-show stand.