Central Asia
Kazakhstan to Armenia: what each market asks of a foreign brand.
In all seven countries business correspondence can be done in Russian; import and certification rules differ in each. For every country there is a briefing with figures and links to sources, including Turkmenistan, where we do not work and explain why.
- Kazakhstan$64.8Bof goods imported in 2025, up 7.4% on the year, per the Bureau of National Statistics
Kazakhstan: the wide door into Central Asia, with a queue already at it
Updated 12 September 2026 - Uzbekistan$47.4Bof imports in 2025, growing 18.5% a year, per the National Statistics Committee
Uzbekistan: a growing market in the region, outside the customs union
Updated 12 September 2026 - Kyrgyzstan81%of the country's foreign trade is imports: $13.0 billion in 2025, per the National Statistical Committee
Kyrgyzstan: imports are 81% of trade, and a third of them come from Russia and Kazakhstan
Updated 12 September 2026 - Tajikistan$8.3Bof imports in 2025, up 18.5% in a year and close to 78% of all the country trades, per the statistics agency
Tajikistan: imports are 78% of trade, but brands enter through the neighbours
Updated 18 September 2026 - Azerbaijan$24.4Bof imports in 2025, up 15.8% in a year, per the State Customs Committee
Azerbaijan: imports are growing, but the EAC certificate does not apply here
Updated 18 September 2026 - Armenia$13.0Bof imports in 2025, down 23.6% in a year as gold transit drops out of the figures; in 2024 precious metals were 43% of the import bill, per the Statistical Committee
Armenia: why $13 billion of imports is not the size of the market
Updated 18 September 2026 - Turkmenistan5.1%of the population is on social media: 388 thousand people out of 7.65 million, per DataReportal
Turkmenistan: the state does the buying here, and we do not work this market
Updated 18 September 2026
Next step
Thinking about the region?
Three ways to start: the monthly format, distributor search for a fee and a percentage, or our team at your trade-show stand.