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Artifact Agency

FAQ

What a manufacturer asks before the first call.

The commercial questions, answered the way we answer them on a call. What counts as a result, what we will not promise, what the three formats cost, and which market we stay out of.

The work and the result

We count in steps and we name them before the work starts. A company on the agreed list. An attempt to reach it. A conversation that happened. A conversation with the person who decides. A request for materials. Readiness to discuss terms. Those are six separate things and they sit in six separate columns of the report.

What we hand over: companies that fit the profile, that someone reached in their own language, and whose answer we can quote to you, including the ones who said no and why. Underneath it, the demand figures. What a click costs in each country, which search queries exist, which categories already have someone selling into them.

In the distributor search for a fee and a percentage, yes: by the end of month one there will be at least one distributor or buyer interested in your product. If there is none, we keep searching for up to two more months with no fixed fee. We do not promise a signed contract within the month.

In the monthly format we answer for the scope. The site, the accounts, the content, the strategy, the distributor map and a written read of demand and competitors by country are named before we start, and they belong to you. The read shows where the demand is, what a click costs and who already sells your category.

We do not sell or hold your product. The distributor we find does that. We are not a trading company and we never take title to goods.

We do not hand over lists of contacts we do not have. If nobody here has spoken to a company, it does not go into the report as though someone had.

We do not promise signed contracts in the first month: distribution agreements in this region take longer than that. The monthly report shows where each conversation stands.

We turn down gambling, weapons, drugs, fur and leather at any budget.

It depends on the format. In the monthly one, month one is the setup: we build the site, the accounts, the materials and the campaigns. By the end of it you have the distributor map by country, so you know who already sells your category before you have spent anything on ads.

From month two everything runs. Ads go live, outreach goes out, inquiries arrive and get screened before they reach you. The first conversations usually come in that second month.

In the search for a fee and a percentage, the letters go out in month one, and by the end of it there will be at least one distributor or buyer interested in your product. If there is none, we keep searching for up to two more months with no fixed fee.

At a trade show, the invitations go to distributors before the doors open, and every contact gets a letter within a week after.

In the monthly format, a report every month from month two, plus a written read of demand and competitors at the end of month one. In the search for a fee and a percentage, the report starts in month one: who we wrote to, who answered and where each company stands.

It covers what ran, what it cost and what came back. Companies contacted and their answers, inquiries received and which ones we passed on, cost per click by country, the queries that turned out to exist. Where something did not work, the report says so, along with what we change next month.

Money and terms

There are three formats. Monthly, full service: from $10,000 a month, starting with month one, with no fixed end date. Month one is the setup: the site in Russian, the social accounts, the strategy, the distributor map. From month two everything goes live.

Distributor search for a fee and a percentage: in month one a fixed $2,200 plus a percentage of orders, then the percentage only, on every paid order from the buyers we brought, for 12 months from the introduction. The percentage goes into the contract before we start.

Our team at a trade show in Almaty or Astana: quoted per fair, line by line, and you pay the organiser for the space.

No. Advertising goes to the platforms, not to us, and it starts from $1,000 a month for one or two countries. More markets need more budget, and we tell you how much before anything is switched on.

Yes to both. We write down the scope, the deliverables and the payment terms before the work starts, and we sign an NDA before any confidential commercial information changes hands: pricing, margins, existing partners, product documentation.

Everything built in month one is yours. The site, the domain, the accounts, the content and the ad accounts are registered in your name from day one.

Markets and languages

Most of the work happens in Kazakhstan and Uzbekistan. Kyrgyzstan usually comes in alongside Kazakhstan, because the certificate and often the distributor are the same. Tajikistan we take in one project with the neighbouring Central Asian countries. Azerbaijan and Armenia we take as a separate country, in the monthly format or in the search for a fee and a percentage. The logistics there are their own, and for Azerbaijan so is the certification, so we name the timing and the scope for them before we start.

We do not work in Turkmenistan: purchasing there runs through the state. There is a briefing for every country, Turkmenistan included, with the figures behind all of this.

Russian, for the negotiations, the site and the materials. It is the working language of business across the region. Specifications, contracts and price requests get written in it by people whose first language is Kazakh, Uzbek or Armenian.

We correspond with you in English. Kazakh, Uzbek and the other languages of the region come in when the product goes to the end buyer. We add them on request and name the price before we start.

Yes, and it is a different job. A brand with one distributor in one country usually has no visibility of its own: the partner holds the relationship, the pricing conversation and what the market hears about the product.

A site and channels of your own here change that. Inquiries reach you directly too, you can see what demand looks like, and you choose the second territory yourself. You also see whether the existing partner covers the territory they signed for. That is the monthly format. A second partner or a second country can also be found through the search for a fee and a percentage.

Who we are

An outsourced sales team writes and calls down a list and hands you the people who answered. If your site and marketing are your own, we do this work in the search for a fee and a percentage. We write to and call distributors in Russian, take each conversation to terms, volumes and samples, and bring it to a meeting with your representative, with our interpreter. After the first order we stay in touch with the buyer. Month one is a fixed $2,200 plus a percentage, then the percentage only, on paid orders.

The monthly format adds what a distributor checks you by: a site in Russian, content, search and AI visibility, channels where your audience is. The distributor we wrote to finds you when they search. The site, the accounts and the content stay yours.

It is the commercial centre of the region, and distributors in Tashkent and Bishkek deal with Almaty every day.

Our cameras and crew are here too. The photo and video for your site are shot by our team, and we have been filming production sites for more than ten years. Filming at your plant is a separate trip for the crew and is paid separately.

Next step

Question not here?

Write with the product, the country and where you are now. We reply within one business day and say which format fits your product and country.