Armenia: why $13 billion of imports is not the size of the market

Now the composition. Finport, citing the Statistical Committee, tracked the trade year by year, and you can watch a market stop being itself.

The metal did not stay. Eurasianet, citing Arminfo, showed the mechanics in June 2025 with one pair of numbers: $7.4 billion imported against roughly $8 billion exported. Finport puts the export side at $8.04 billion off the same statistics. The margin is too thin for anything to have been made in between. Russian gold and stones moved on to the UAE and Hong Kong, and Armenia was a stretch of road.

Then the road closed. Over January to April 2025 those imports came to $740 million, and total trade turnover fell 53%.

The ceiling on demand here is read off your own product group in the customs data: part of the total import bill was never goods for an Armenian buyer.

Armenia has been in the Eurasian Economic Union since 2 January 2015. An EAC certificate or declaration obtained for Kazakhstan is valid here, as it is across all five member states, according to certification firms such as Schmidt & Schmidt. You will not budget for a second certification.

The road is the harder part. Armenia shares no land border with any member of the union: its neighbours are Georgia, Turkey, Iran and Azerbaijan. Anything moving between Yerevan and the rest of the EAEU crosses non-member territory or flies. A distributor who serves Bishkek from Almaty will not serve Yerevan from there, and that is taken into account when the contract sets out the distributor's countries.

On six of the markets we have figures for, Instagram outreaches Facebook, usually by a wide margin. Armenia breaks the pattern.

DataReportal's report of 8 November 2025 counts 2.36 million internet users, 80.0% of the population, and 1.65 million social media user identities. A media plan written for Kazakhstan sends the money to the platform with the smaller audience here. Telegram is absent from the report; the platform publishes no figures of its own.

The folder of Russian-language material you put together for Kazakhstan gets opened and read here; negotiations with Armenian companies have run in Russian for us. Armenian comes in once the product reaches the shelf and the end buyer, and that means a full translation. Whether a market this size warrants a site of its own is a question we took apart in the Journal.

We calculate demand off your product group, put together the list of companies already bringing that group in, and write to them in Russian. We run Armenia as a country of its own: the certificate from Kazakhstan applies here, while the route and the timings are separate.

That runs in the monthly format, from $10,000 a month, or in the distributor search for a fee and a percentage: $2,200 plus a percentage of orders in month one, then the percentage only.