Service · Pilot month
Market check: one month to learn whether the region wants your product
Before a stand, a warehouse or a distributor contract: a month of signals from inside Kazakhstan, Uzbekistan and Kyrgyzstan. Who searches for what you make, who already sells the competing lines, and which distributors answer when written to in their language.
For whom
For manufacturers with a proven product and no distribution in the CIS and Central Asia yet, or one that is not working. Revenue usually from €20M; the decision maker is an export director or the owner.
What the month includes
- Demand and competitor analysis: search queries, cost per click, who already sells here
- Distributor map by country: who carries similar lines, how they buy, who decides
- Local positioning: how the product is described to a buyer in this region
- A localized landing page in Russian, set up for regional search engines and analytics
- Photo and video material, B2B copy and documents a distributor asks for
- One or two B2B channels set up and run, with a first ad campaign
- First outreach to distributors in their language, replies screened by us
- A final report with a written go or no-go read and a plan for scaling
How the month goes
We go through your product, your buyers at home and the competitors already selling in the region, then decide what the local page and the first campaign have to say.
Small products are shipped to us and shot; for plants and equipment we work from your files or travel to shoot on site. The page goes up in Russian with the pricing logic, terms and certification documents.
Search and social ads go live to test demand. In parallel we write to distributors from sector directories and exhibitor lists with one question and no deck; the deck goes to whoever replies.
Which cities wrote in, which products they looked at, who answered and what they asked. A written recommendation: go, and where, or not yet.
What you keep at the end
- The local site on your own domain, with analytics connected
- The B2B material package in Russian
- A report on cost per click by region, real search queries and the companies that showed interest
- The list of distributors we contacted, with their replies
Price
$5,000 for the first month
Half the full rate: the load is the same from day one, the price keeps entry comfortable while trust builds. Ad budget of $500 to 1,500 for one or two countries is billed separately. From month two the work continues as distributor search, from $10,000 a month.
Questions
Yes, and that is a result. If the queries are not there, the distributors do not answer and the competing lines hold the shelf, the report says so and you keep the site, the material and the numbers without paying for a second month.
No. The month runs remotely with weekly calls; we travel when there is something to shoot. Distributor meetings in month two and later are the usual reason to fly in.
One or two: Kazakhstan by default, Uzbekistan or Kyrgyzstan when the product points there. More countries need more ad budget and more time; the report says which one to open next.
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Other services
- 02
Distributor search
From month two we run the search as your local business development team: outreach in their language, screened replies, warm contacts handed to your representative.
- 03
Local digital presence
A site, content and channels in the language the region's buyers read, on the platforms they use, findable in Google, Yandex and the answer engines.
Next step
Thinking about the region?
The Pilot month answers the question from inside the country: demand check, distributor map, first outreach, a written go or no-go read.