Monthly format · Month 1
Month one: we build the whole presence and take a first read of the market
Before anything goes live, everything has to exist: a site a distributor can read, social media accounts, material to post and to send, a plan of what to say and to whom. That is month one. The work is heavy and not yet visible from outside; from month two it all goes live.
For whom
For manufacturers with a proven product and no distribution in the CIS and Central Asia yet, or one that is not working. Revenue usually from €20M; the decision maker is an export director or the owner.
What we build in the month
- Company profile and positioning for this regionwhat you make, for whom, why a distributor should answer
- A site or landing page in Russian on your own domainproducts, pricing logic, terms, certificates, analytics
- SEOstructure and texts for Google and Yandex, and a format the AI search engines can read
- Social accounts in the channels buyers here useInstagram, TikTok, Telegram; VK for Russia. Set up, designed, first material in
- Marketing strategy for the regionchannels, budgets, a content plan, a calendar of what goes out when
- First read of the marketsearch demand, cost per click, competitors already on the shelf, a distributor map by country
- Photo and videofrom your material or a shoot at your plant, the crew's trip billed separately. Edited into what the site and the channels need. We have filmed production sites for more than ten years
- Ad accounts, campaigns, mailing lists and cold-outreach sequences
How the month goes
We go through your product, your buyers at home and the competitors already here, then write the strategy: channels, budgets, what the site and the first posts have to say.
The site goes up in Russian on your domain, the accounts open on Instagram, TikTok and Telegram, and the search structure is set for Google, Yandex and AI search.
Small products are shipped to us and shot; for plants and equipment we work from your files or travel to shoot on site as a separate trip. Photo, video and texts for the site, the feed and the first mailings.
Ad accounts, campaigns, mailing lists and the distributor list for cold outreach are built and checked. On day one of month two everything switches on.
What you have at the end of the month
- The site on your own domain, with analytics
- Accounts in every channel, with content ready to publish
- The strategy, the content plan and the ad campaigns, built
- A first read of demand and competitors, and the distributor map
Price
From $10,000 a month
Month one is part of the monthly format. Ad budget from $1,000 a month for one or two countries is paid to the platforms directly.
Questions
It decides where the launch starts: the country, the channels and the search queries. It shows how many competitors already sell here, at what prices, how much search demand there is and what a click costs. From month two the ads and the outreach go where that demand is.
No. The month runs remotely with a call every week. Flying in makes sense for distributor meetings, from month two.
One or two: Kazakhstan by default, Uzbekistan or Kyrgyzstan when the product points there. More countries need more budget and more time; the report says which one to open next.
Related
- $30,000one trade-show trip to Almaty: a 30-40 m² stand, three days in one hall. Our estimate
Where the $30,000 of an Almaty trade show trip goes, and what roughly the same money buys in digital marketing
Read next - $47BUzbekistan's imports in 2025, up 18.5% in a year. National Statistics Committee of Uzbekistan
Uzbekistan: $47 billion of imports in 2025, 18.5% more than the year before. How to test demand for your product without leaving your country
Read next - €37,158average direct cost of one trade show, Europe. UFI and Oxford Economics, 2026
€37,158 for an average trade show in Europe. How often did yours pay off?
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Other services
Monthly format, from $10,000 a month
- 02
Promotion and distributor outreach
From month two everything goes live: posts, ads on social media and in Google and Yandex search, mailings, cold outreach to distributors, inquiry handling and negotiations, a report every month.
- 03
Local digital presence
A site and social channels in Russian that a distributor checks before replying and finds through Google, Yandex and AI search such as ChatGPT. Built in month one of the monthly format, then kept running.
Other formats and additional services
Distributor search for a fee and a percentage
We find distributors and buyers for you: we write to them in Russian, screen the replies and interpret in the negotiations. Month one: a fixed $2,200 plus a percentage of orders; after that, the percentage only, on every paid order from the buyers we brought.Your team at the trade show
We work your stand: a team that knows your product, talks to visitors and the right distributors in Russian, with an interpreter, a contact register and follow-up after the fair. From your side, one representative.Additional services
Influencers, corporate film, podcasts, office search in Almaty and a vetted contractor network, when a project calls for them.Next step
Thinking about the region?
Three ways to start: the monthly format, distributor search for a fee and a percentage, or our team at your trade-show stand.