Service · Trade shows
Your team at the trade show: three days in Russian, one person from you
A stand at a sector trade show in Almaty or Astana brings the buyers of your sector to one place for three days. The ones who stop at a stand are more often those who have already heard of you, so four weeks before the opening we write to and call the distributors in your category, and those who reply get a meeting time. At the stand our people have learned your product, speak the visitor's language, can tell which visitors are distributors, and log every contact in a register you take home.
For whom
For manufacturers exhibiting in Almaty or Astana for the first time or without a local partner yet. One representative of the company at the stand is enough; the rest is ours.
What we do for the fair
- Before the fairwe learn your product, prices and terms, write the stand script in Russian and the answers to the questions buyers ask here
- Invitationsdistributors and buyers for your category get a letter and a call before the fair, and those who reply get a meeting time at your stand
- The team at the stand, sized to the stand, for the three days: consulting visitors and sorting distributors from the curious
- Interpreter for your representative, for the stand and for the meetings
- Stand design and build with local stand builders, from a standard shell to a custom stand
- Printing and design in Russiancatalogue, price list, roll-ups, business cards, giveaways
- Documents in Russianproduct sheets, certificate summary, delivery and payment terms
- After the fairthe contact register with notes and a follow-up letter to every contact within a week. The search can then continue in the fee-plus-percentage format or the monthly one
How the fair goes
Brief on the product, the sector and the fair. We decide the team, the stand, the print run and whom to invite, and quote the whole package.
Invitations go out, replies get a meeting time, the stand materials are designed and printed, the team learns the product.
Our team and your representative at the stand from opening to close. Every conversation goes into the register with a note on what to do next.
Follow-up letters in Russian to every contact. The companies that asked about terms move on to negotiation.
What you leave with
- The contact register with notes on every conversation
- The materials in Russian: files and leftovers of the print run
- The meetings booked for the weeks after the fair
Price
Quoted per fair
Depends on the fair, the size of the team, whether you need an interpreter, a stand build, printing and how many companies to invite. The quote itemises each line, and you choose the lines. Exhibition space and the organiser's fees are paid by you to the organiser.
Questions
Any sector trade show in Almaty and Astana.
Yes, one person is enough. Visitors and distributors want to see someone from the manufacturer at the stand; we make that person understood and bring the right people to them.
Six weeks for the full package, because invitations need about four weeks to turn into meetings. The team alone can be arranged two weeks before. If you want buyers to see you in search and on social media before the fair, we start three months ahead, in the monthly format.
Related
- 10channels a B2B buyer touches before a deal, double the count in 2016, McKinsey
First time at a trade show in a new region, and they already expect you
Read next - €37,158average direct cost of one trade show, Europe. UFI and Oxford Economics, 2026
€37,158 for an average trade show in Europe. How often did yours pay off?
Read next
Other services
Monthly format, from $10,000 a month
- 01
Month one: setup
The month we build everything: a site in Russian, the company profile, social accounts, SEO, the marketing strategy, a first read of demand and competitors, photo and video. Ads and outreach switch on in month two. Part of the monthly format, from $10,000 a month.
- 02
Promotion and distributor outreach
From month two everything goes live: posts, ads on social media and in Google and Yandex search, mailings, cold outreach to distributors, inquiry handling and negotiations, a report every month.
- 03
Local digital presence
A site and social channels in Russian that a distributor checks before replying and finds through Google, Yandex and AI search such as ChatGPT. Built in month one of the monthly format, then kept running.
Other formats and additional services
Distributor search for a fee and a percentage
We find distributors and buyers for you: we write to them in Russian, screen the replies and interpret in the negotiations. Month one: a fixed $2,200 plus a percentage of orders; after that, the percentage only, on every paid order from the buyers we brought.Additional services
Influencers, corporate film, podcasts, office search in Almaty and a vetted contractor network, when a project calls for them.Next step
Thinking about the region?
Three ways to start: the monthly format, distributor search for a fee and a percentage, or our team at your trade-show stand.