Monthly format · From month 2
From month two: promotion and distributor outreach, running every day
Everything built in month one switches on. The feed fills, the ads run in search and social, the mailings go out, our manager writes to distributors and takes the replies, and your representative joins the conversations that are about terms and volumes.
For whom
For brands in the monthly format, from month two. If you already sell in the region and want more partners or a second country, month one builds what is missing. If you run your own marketing and need distributors only, there is the search for a fee and a percentage: $2,200 plus a percentage in month one, then the percentage only.
What runs every month
- Content every weekposts, video, stories and articles in the channels buyers use
- Targeted advertising in Instagram, TikTok and Telegram; VK for Russia
- Search advertising in Google and Yandex on the queries buyers here type
- Mailings to distributors, dealers and integrators, built from sector directories and exhibitor lists
- Cold outreachone question, no deck, in Russian; the deck goes to whoever replies
- Inquiry handlinga manager who answers, qualifies and passes on only those ready to talk about supply
- Negotiations with your representative, with us as translator and intermediary
- A report every monthwhat went out, who replied, what they asked, what comes next; new countries and channels when the first one answers
How it works
Posts, ads and the first mailing go out in the first week of the month. The distributor list for outreach is ready from month one.
Single-digit reply rates are normal for cold B2B mail now. Those who have already seen you in the feed and in search reply more often, which is why the letters go out alongside the ads.
Our manager takes the conversation to the point where the questions are about terms, volumes and certificates. Everything else is filtered before it reaches you.
Your representative leads the negotiation. The monthly report shows where every company stands.
What you keep
- The distributor register for your category with replies and notes
- The correspondence, in both languages
- The monthly reports
- Working channels, ads and a site that keep bringing inquiries
Price
From $10,000 a month, from month two
Depends on scope, number of channels, countries, ad budgets and goals. No fixed end date. Ad budget from $1,000 a month for one or two countries, paid to the platforms directly.
Questions
No. The contract is signed by you and the distributor, so we do not promise it. What we promise every month is the work: the content, the ads, the outreach, the screening, the meetings and a report that shows where every company stands.
No. We do not stock, import or resell. We connect you with the distributors and representatives who will.
LinkedIn's reach in the region is small and skews to an English-speaking executive slice. Distributors and their buyers sit on Instagram, TikTok and Telegram, VK for Russia, and answer email in Russian. We go where they are.
Related
- 2channels at once: distributors find and check you in search, and we call and write to them in your name. Our method
How we find your distributors in Central Asia
Read next - 9 in 10buyers come to a purchase with a ready list of suppliers and buy from it. Bain and Google, 1,208 surveyed in the USA
How does a new brand enter the CIS market?
Read next - $30,000one trade-show trip to Almaty: a 30-40 m² stand, three days in one hall. Our estimate
Where the $30,000 of an Almaty trade show trip goes, and what roughly the same money buys in digital marketing
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Other services
Monthly format, from $10,000 a month
- 01
Month one: setup
The month we build everything: a site in Russian, the company profile, social accounts, SEO, the marketing strategy, a first read of demand and competitors, photo and video. Ads and outreach switch on in month two. Part of the monthly format, from $10,000 a month.
- 03
Local digital presence
A site and social channels in Russian that a distributor checks before replying and finds through Google, Yandex and AI search such as ChatGPT. Built in month one of the monthly format, then kept running.
Other formats and additional services
Distributor search for a fee and a percentage
We find distributors and buyers for you: we write to them in Russian, screen the replies and interpret in the negotiations. Month one: a fixed $2,200 plus a percentage of orders; after that, the percentage only, on every paid order from the buyers we brought.Your team at the trade show
We work your stand: a team that knows your product, talks to visitors and the right distributors in Russian, with an interpreter, a contact register and follow-up after the fair. From your side, one representative.Additional services
Influencers, corporate film, podcasts, office search in Almaty and a vetted contractor network, when a project calls for them.Next step
Thinking about the region?
Three ways to start: the monthly format, distributor search for a fee and a percentage, or our team at your trade-show stand.