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Artifact Agency

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Distributors: the pieces

What a distributor does and does not do for a brand nobody here has heard of, and what to have in hand before the first email.

  1. 9 in 10buyers choose their supplier before they call a distributor, Bain and Google, 1,208 surveyed
    Distributors14 September 2026 · 8 min read

    How does a new brand enter the CIS market?

    You write to distributors in Almaty and Tashkent. The email is short, the catalogue is attached, the product is good and known at home. The replies come in two kinds, going by our own correspondence with distributors in the region: "send the price list and terms" and "what promotion budget are you giving us". After the second question the conversation usually ends.

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Next step

Working out whether the region is worth it?

We run the first step from inside the market: demand check, distributor mapping, local presence.

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