Journal
Distributors: the pieces
When a distributor in the region takes on a new brand, and how we find you distributors in Kazakhstan, Uzbekistan and Kyrgyzstan.
- 2channels at once: distributors find and check you in search, and we call and write to them in your name. Our methodDistributors19 September 2026 · 10 min read
How we find your distributors in Central Asia
Your future distributor is already in business. The company carries somebody else's product in your category, has a warehouse, sales reps and customers who pay it. It has never heard of you, and you do not yet know which company it is. We look for it from two sides at once: we build a site and social accounts in Russian where it will find and check you, and we call and write ourselves to the companies that already carry your category.
Read next - 9 in 10buyers come to a purchase with a ready list of suppliers and buy from it. Bain and Google, 1,208 surveyed in the USADistributors14 September 2026 · 8 min read
How does a new brand enter the CIS market?
You write to distributors in Almaty and Tashkent. The email is short, the catalogue is attached, the product is good and known at home. The replies come in two kinds, going by our own correspondence with distributors in the region: "send the price list and terms" and "what promotion budget are you giving us". After the second question the conversation usually ends.
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Next step
Thinking about the region?
Three ways to start: the monthly format, distributor search for a fee and a percentage, or our team at your trade-show stand.