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Artifact Agency

Journal

Websites: the pieces

Why a translated page is not a local one, and what a distributor checks before answering.

  1. 50msall it takes to judge a homepage, before a word is read
    Websites5 September 2026 · 4 min read

    You Already Have a Site. Do You Need a New One for CIS or Central Asia

    The company already has a website. It works, it took months to sign off, and the whole home market runs on it. Building a second one sounds like an unnecessary expense when the existing one can simply be translated. The problem is that a website carries an idea of what a company worth dealing with looks like. In another market that idea is different, and translation does not change it.

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Next step

Working out whether the region is worth it?

We run the first step from inside the market: demand check, distributor mapping, local presence.

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