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Artifact Agency

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Websites: the pieces

Why a translated page is not a local one, and what a distributor checks before answering.

  1. 50msall it takes to judge a homepage, before a word is read. Lindgaard, 2006
    Websites5 September 2026 · 4 min read

    You already have a site. Do you need a new one for the CIS or Central Asia?

    Translating a working site that your home market runs on is easier than building a second one. But a website carries an idea of what a company worth dealing with looks like. In another market that idea is different, and translation does not change it.

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